The M-Academy cultivates a marketing mindset. It will give you a track to run on, with access to more than 100 tools, templates and resources to fast-track your success. Every item has been tried and tested by Abbie’s financial adviser clients.

It’s essentially an agency in a box. We throw back the curtain on the tools, techniques and technology used by marketing agencies to achieve results. The best bit: you get unlimited access for a fraction of the cost of hiring an agency. 

We realise it’s a significant investment for small business owners. But you can rest assured you’ll reap the rewards if you put in the work.

Specifically, you will have access to 8 core modules and bonus masterclasses, released over a period of 8 weeks. Each lesson will teach you a new skill and show you how to apply it your business (the templates will help speed up your time to market).

You can work through the lessons weekly as they’re released or save them up and binge it all in one go. The programme is available to you for an entire year. After that, alumni can join the M-Academy every year to revisit the course and access any new training content.

Mentoring calls are hosted every two weeks to answer any pressing questions and support you through the programme. All questions and answers are posted to a searchable FAQ section in the member’s area, so you’ll have easy access to the answers you need, when you need them.

We host bi-weekly mentoring calls during the 8-week live component of the course. You can use these forums to ask any pressing questions, discuss the materials, any challenges or blockages, and share your ideas.

You will also have access to our comprehensive and searchable FAQ database, which we continually update and add new content to.

Collaboration among students is encouraged in the member’s area of the site. The discussion forums create a sense of community and camaraderie, so do take a look. They also help you stay outcome-focused as you work through the course content.

If you have any technical queries, such as problems logging in or accessing course materials, please email the team at [email protected]

Abbie hosts the mentoring calls and will answer your questions during the live 8-week component of the course. All questions and responses are then added to the searchable FAQ section in the member’s area of the site.

It’s important to remember that the programme is not 1:2:1 coaching. Abbie has packaged her best ideas and proven marketing techniques into the M-Academy modules and bonus masterclasses, designed to be both easy to consume and implement.

This course differs from those run by our professional bodies (for example, your financial planning qualifications). You won’t get course credits or letters after your name. Although we guess we could create a professional designation if we get enough requests!

Why THIS marketing course? 

Share with him/her/they/other exactly what you’ll get when you sign-up for the programme. The course is jam-packed with proven concepts and templates, enabling you to immediately implement the learnings in your business. This means you’ll test ideas faster and see results sooner. 

Who’s Abbie Knight, and what’s her experience in financial adviser marketing?

Abbie Knight is a marketing veteran with more than two decades’ experience in the financial advice sector. Before launching the programme, Abbie ran a successful marketing agency focused entirely on helping growth-focused advisers achieve their ambitions. Her work spans the Australian, UK, US and South African markets. 

Abbie is well-known for her collaborative teaching style, honed through running adviser workshops and lecturing in Marketing and eBusiness at the University of Technology, Sydney. Today, Abbie also regularly presents at high-profile events for financial advisers. 

M-Academy combines her wealth of knowledge and experience marketing on behalf of her financial adviser clients into a single, concise, results-orientated course. On countless occasions, advisers have asked Abbie to share the tools, templates and process her team deployed with clients – here they are! M-Academy has packaged all that intellectual property (and new ideas) into an easy-to-digest 8-module course.

Advisers often ask Abbie to mentor and coach their marketing people. This is another driver behind the M-Academy. It’s a platform for Abbie to engage at scale with marketing and business people, coaching and mentoring them with full access to the resources they need to succeed.  

You’re already busy. How will you fit this in too?

Tell him/her/they/other not to worry about the time commitment. The M-Academy allows for self-paced learning, so if you’re busy on a project or life gets in the way, you can fit the coursework around your schedule.

There’s an 8-week ‘live’ component of the course, with modules released weekly, supported by mentoring calls every two weeks. If you elect to go at your own pace, the calls are recorded, and questions and answers are added to the FAQ section. You can access this content any time within 12 months of your enrolment. After that, all alumni are granted lifetime access to M-Academy, so you can revisit the material anytime. 

It’s a lot to spend. What value can I expect in return?

Yes. This course is designed to supercharge your marketing. Perhaps you’ve hired a junior marketing resource or someone new to marketing a financial advice business. Or you could be launching a new firm and want to build a strong foundation (and avoid expensive mistakes) from the start. 

The M-Academy will remove your reliance on expensive third parties – freelancers or agencies – enabling you to build capability in-house. If you still need external support, you’ll know the right questions to ask, saving you time and money. 

The course supports the ‘grow your own talent’ approach. It will allow you to bring on less experienced team members and train them to deliver at a much higher level. The course will build confidence, improve efficiency, and mentor a marketing mindset. 

Abbie’s consultancy clients pay upwards of £1,800 per day, which means the course costs less than two days of 1:2:1 consultancy. You get access to her best ideas (honed over 20+ years in the profession) in a concise, easy-to-digest course that you can implement at your own pace.

What other benefits will I see?

This course will help you make better decisions and avoid costly mistakes, following a proven path. It will encourage you to take measured risks and get momentum behind your marketing. 

The M-Academy answers your most pressing marketing questions. You’ll also learn the tools, tricks and hacks used by agencies, allowing you to allocate your marketing budget elsewhere. 

Won’t all advice firms that go through the process end up looking and sounding the same?

No. The M-Academy is not a cookie-cutter approach. It’s designed to help you find and use your unique voice. Every business is different. We help you hone in on and magnify those differences, appealing to your ideal clients and distinguishing you from the competition. 

I still don’t think marketing adds value. Isn’t that the department where we keep the crayons?

Marketing adds tremendous value but has a bad reputation. Often, people ‘end up’ in marketing with little appreciation of the product suite, clients they serve, and how the business makes money. Without the proper focus, attention and investment, marketing can be ad-hoc and therefore yields little by way of results.  

The M-Academy addresses these issues. It will also improve engagement between marketing and others across the firm via several team-based initiatives – demonstrating value and ensuring everyone is on board. 

This programme is designed to raise the professionalism of your marketing, branding and language to attract new clients and keep your current clients engaged. It’s transformative – if you put in the work.  

Do you still need answers to your questions? Please email us at [email protected], and we’ll get right back to you.